Local Biz Domination
(The Small Business Web Tutorial)

WARNING!

Using the following information and techniques can seriously improve your websites visibility.

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SEO For Small Business

Local Biz Domination is a tutorial for small business owners who want to achieve better results from their online marketing efforts.

The tutorial is currently in its infancy but new articles will be added each week to build into a complete guide. Written in simple, non technical terms, Local Biz Domination aims to show how small businesses really can get good results online using relatively simple tactics.

PLEASE NOTE! We are happy to work with you as you follow this tutorial. If you want to know more about how Sussex SEO works for and with small businesses, please visit the Sussex SEO home page and click on the silver boxes near the top of the page.

Local Biz Domination Index:-

Introduction
A brief introduction to the tutorial, a little about author, Steve Hippel, his background and how he got involved in small business SEO and Internet marketing.

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Section 1 – Fools Rush In

Planning your website is actually more important than building it. The framework that you put in place is fundamental to the success of your project. You can undo many things when building the website but if you get the planning and research wrong, you may face starting all over again to avoid a disaster.

I regularly meet clients who have come to me because they need a little help and as a result my advice has to be to start again. Skip this section and you will almost certainly come severely unstuck!

Understanding Your website.
Understand what your website should be. Most small businesses regard their website as a place to provide company information. Of course it is but it can be so much more.

Keyword Research
It may seem strange to be looking at keyword research before we have started to build the website but this is key to getting set up correctly. Skip this article at your peril.

Researching Competing Websites
Knowing how many people are searching for terms that relate to your business is great. Knowing the strength of the websites competing for those terms is essential. In this post you will download a few free tools that will allow you to do just that.

Setting Up Your Project In Traffic Travis
Before you can weigh up the strength of your competitors websites, you will need to create your first project using Traffic Travis. In this illustrated article, you will go through the process of setting up your first project.

Testing The Strength Of The Top Ten Websites In A Search Result
Now it’s time to take an in depth look at the websites that are competing for the same search terms that you want to target. This is the last post in the planning section and there are some very important points to note here.

Section 2 – Getting Started With Your Website

In this section we get started on building the website and take a look at on Page SEO as we go along. Your probably itching to get started on the practical stuff so let’s not talk about it, let’s get on with it.

Choosing And Buying A Domain Name
Many times I have encountered people who caused themselves a whole lot of problems trying to save just pennies while buying a domain name and or hosting. Avoid serious mistakes that could end up trapping you with something that you find out you don’t want. Domains are cheap enough, don’t cripple yourself for the sake of saving pennies.

Setting Up A Hosting Plan
Just as with buying a domain name, choosing a hosting provider can be thwart with danger. In this article we take a look at some of the things to avoid. If you plan to follow this series, it will pay dividends to choose a hosting provider with cPanel hosting. Find out why here.

An Overview Of WordPress
We will be using WordPress throughout the series to build a business website. Find out why in this post explaining all.

Installing WordPress
Step by step guide to configuring nameservers and installing WordPress using cPanel.

Setting Up Business Email With cPanel
A quick and simple walk-through showing how to set up business email addresses and mail forwarding. having a business email adds professionalism. Adding forwarding makes it easy to keep track of all incoming mail from one place. This is very easy to set up with cPanel.

Configuring WordPress for SEO (Themes)
I’m going to break this into a number of posts. Not because it’s hard to follow, just because there are quite a few images involved. SEO is so important. It’s what will set you apart from most of your competitors. Doing it this way also means that you get it in bite-sized chunks. DO NOT BE PUT OFF BY SEVERAL POSTS. IT’S NOT TECHNICAL AND IT’S EASY!

Basic SEO Configuration For WordPress
Now you are going to discover how to make some slight changes to the WordPress settings. These changes are going to set up the way your website is displayed and make some small enhancements for SEO purposes. No rocket science, I promise.

Configuring WordPress For SEO – All In One SEO Pack Plug-in
In this post you will be adding your first plug-in and taking your first real on page SEO steps. Hopefully you will realise that basic SEO is largely just common sense. This is fairly simple to follow but there is just a little more to read and do than in the previous post. Don’t forget, if you are left with un-answered questions, you can leave a comment or drop me an email.

Adding An xml Sitemap To WordPress (The Easy Way)
An essential step towards good SEO is to add an xml sitemap and a robots.txt file to your website. Now I did promise no tekky stuff at the start of this series. To stay true to my word we will use a plugin to do this too. This is a nice short and simple post to deal with an otherwise technical task.

Creating New Pages With WordPress
The first of two posts where we take a look at creating pages. As well as creating a home page, you will also be taking another little look at on page SEO and the makeup of a web page.

Creating And Editing Page Content With WordPress + A Little More On SEO
A deeper look at the WordPress text editor. Adding headings, text, images and a bit more about on page SEO. This is not one to skip through if you want your website to be a success.

Adding A Sidebar And A Little About WordPress Widgets
Adding a sidebar to your website is made easy using widgets. However, if you don’t know HTML getting text and images to look how you want them to may have you scratching your head. Get the rundown on widgets and a handy cheat for those that don’t code.

Pages And Posts Blog Or Website?
How are pages and posts different? should I use a blog or a website for my small business? Can’t give you all the answers but I can tell you some advantages and disadvantages to help you make up your mind.

Recommended Pages For Your Business Website
To finish off section two, here’s a list of pages that I personally think all business websites should have and some of the reasons why. Also includes how to create a privacy policy page with a simple WordPress plug-in

Congratulations. If you got this far you are now well on your way to building a great website for your small business. Following the next section is what will seperate your website from the vast majority of small business website. click the link below to continue.

NOW GO TO SECTION THREE – SMALL BUSINESS SEO

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