Now I know for a fact that a lot of bloggers neglect or even avoid SEO and the term “LSI keywords” may be a turn off. So first and foremost, anyone can do some pretty good SEO without becoming an SEO expert.
I don’t claim to be an expert but I do pretty good for an ex plasterer and you can too with very little effort.
Hopefully you’re not battling a corporate giant for a major broad term. You’re probably battling other bloggers and Internet marketers.
Most of them don’t know or do much SEO and Penguin just wiped out a huge chunk of the competition in our niches. Penguin has made it a great time to be a blogger and a great time to follow some simple but solid SEO principles.
What Are LSI Keywords
LSI stands for Latent Semantic Indexing but let’s not get complicated about this. In simple terms it is just how Google decides what your page is about. We all know about main keywords and anchor text links but these little guys are really important. Think about it, they are how Google decides what your page is about.
LSI keywords is basically just a term that has been coined for words that relate to each other. LSI makes a lot of sense too. If the search engine finds a page with the word trunk on it, how does it distinguish between tree trunk, elephant trunk or car trunk? It uses LSI.
Using Related Keywords With On Page SEO
Now we all know better than to stuff a page full of your main keyword but a good spread and mix of LSI keywords has quite the opposite effect. It’s not just good on page, it’s good off page too. When you write about a specific topic, a certain level of related words occur naturally. All you have to do, is read through your content and see where you can tweak and add them, without unbalancing your copy.
Using LSI keywords on page is pretty simple. I already done it here. I have a main keyword (LSI Keywords). It’s dotted around in my post and used in a few titles. I have used related terms like Latent Semantic Indexing, on page SEO, link building and search engine. Even related keywords is a related keyword and that was too. Hey, I’m still using related terms and the content still makes sense. It’s simply writing for the reader but with a little thought for LSI.
Using Related Keywords With Off Page SEO
All the same, rules apply with off page SEO. Mix up your anchors. Use LSI keywords as well as your main keyword. They will reinforce each other. You will score on a wider range of terms. You get more for less work. Get them on blogs that allow the use of KeywordLuv.
Get your keyword and LSI keywords in your comments. You don’t have to spam your friends to do this. If you look around blogs that I comment on, I bet you would find one or two like “from an SEO point of view……….” or maybe, “I have been relying on SEO for my traffic but having read this……”. With a little thought, you can use one or two keywords and still give value.
To finish up, I just want to share a few simple principles that have seen me through Panda, Penguin and I believe will continue to serve well.
Don’t set out to build thousands of links. Set out to build, good relationships and readership through link building. This is slow to start with but the links will start to build themselves. You will also get valuable social signals through relationships and for gratitude. You will show a natural growth in popularity. Just what Google wants.
- Get the maximum value from the links that you do build. Post in the right places. Build relationships with key bloggers in a similar niche. How many to build will vary. I build an average of about 2 – 3 per day. In 8 months I had 17 000 links showing on Google Analytics. Post penguin and I now have 10 400. I started at one per day so I have probably only posted about 400 – 600. It’s not how many, it’s where and who.
- Don’t worry about all the technical mubo jumbo. Take a sensible approach. Google simply wants to return good quality, relevant content to its users. Just provide it and tweak it. Keep to a simple common sense approach and always put your readers first. You are not playing in the big league. You don’t need to be a superstar.
- Write for the reader, tweak for the search engines. You will get natural links through providing good content and building relationships. These links will supersede a few percent lost in the on Page SEO. Always write for the reader and tweak for some LSI keywords.
- Don’t spam, don’t buy links or use automated link building methods. It’s just not worth it. What might work now, might destroy your blog/business in a heartbeat and at any time. Things are changing at the moment and it will always be a risky practice.
It’s not hard to do. You are just doing what you do every day with a little thought for LSI. Gradually you build a big bowl of related keyword soup. Related links surrounded by related text and all pointing back to your related terms packed content. They all reinforce each other and you start to rank for more and more. That’s a little ongoing traffic for each term for very little extra effort.
LSI, it’s how Google decides what your page is about.
It’s not just good on page, it’s good off page too. You should still structure your page around your main keyword though.
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